Introducing Soundbrenner Plus

At Soundbrenner, we think of music making as a superpower. With music, you can captivate a room, create unforgettable memories, and bring people from all over the world together. Our goal is to use great design and technology to create innovative tools like Soundbrenner Plus, making musicianship more accessible and helping you master your craft. We want to focus all our attention on these goals, so we need a business model that supports this vision.

It all starts with a simple, but important principle: our tools are the product, and our users are the customers. This means that we do not want to build a business model that relies on selling your personal data. It also means that our users always come first and deserve fairness and transparency.We want to build tools that are supported by you and other users like you - because they create real value in your life. We decided that the best way to account for all this is to launch a new subscription service called Soundbrenner Plus.

When you subscribe to Soundbrenner Plus, your contribution goes towards adding new, often-requested features to the app, improving the existing ones and offering reliability you can count on. Your subscription funds better music tools that the world urgently needs. And thanks to this paid subscription, we’re able to keep the basic functions of our app free for everyone, to make music-making even more accessible. Currently, we're at 7 million downloads and counting for our app!

If you own a Soundbrenner wearable and aren't ready to subscribe to Soundbrenner Plus, don't worry. It's very important to us that our devices are fully functioning, viable products even without any active subscription, and we promise that this will never change!

So what changes today?

First of all, these changes only affect our iOS app - we hope with the success of this subscription service, we will be able to bring them to Android at some point in 2021, although development has not yet started.

With Soundbrenner Plus, we are launching several new features and services. A 14-day free trial is available to all new users; and an extended 3-month free trial is available to Pulse or Core 2 owners. On top of that, we are offering limited launch discounts for our existing app users until January 31. More below 👇

Cloud synchronization for metronome presets & set lists

For subscribers, our iOS app will now be able to automatically sync all your songs and set lists to the cloud. This means your library will always be safely backed up. If you change your phone, all you have to do is log in to your Soundbrenner account and your library will be restored in less than a minute!

If you use more than one device (e.g. a tablet), your library and all changes will now be synced across all your devices. You don't have to create everything twice and manually keep changes in sync.

Another change is that on the free tier, you will only be able to have a maximum of 10 songs and 2 set lists. To make this transition period easier, we are offering a limited launch deal for all existing users. Save over 30% on your subscription if you sign up by January 31, and keep this lower price for the future. Plus, we're gifting all users extra song and set list storage to keep your current library fully accessible and editable, whether you subscribe or not.

Soundbrenner Learn videos & articles

We are also introducing Soundbrenner Learn as part of Soundbrenner Plus—the world's best content library on mastering rhythm. We produced over 30 videos together with some of the best rhythm instructors. The content will help you improve your rhythm skills and play with rock-solid precision. No matter your instrument or skill level, you will certainly find some helpful videos and articles in our new section. Some of them are free, while others require a subscription. We will launch new content every other week because learning never ends. Go check out the new section in the app today!

Deals

As a subscriber, you can also enjoy exclusive perks from other innovative music tech companies like discounts and product bundles (including 50% off all accessories on soundbrenner.com).

Today is just the beginning of a long journey with Soundbrenner Plus! We have so many amazing plans that have the potential to transform how instruments are played and practiced around the world. We are excited to keep working towards this ambitious goal together. Thanks for all your help and support, and for joining us on this journey.

My last question goes to you: what features would you like us to add to Soundbrenner Plus next? Please email me your suggestions and any other feedback you have to florian@soundbrenner.com.

Sincerely,
Florian.
CEO & Co-founder of Soundbrenner.

FAQ

I already have more than 10 songs and 2 set lists - what's going to happen?

The app offers a one-time gift to increase your free song and set list limit with Soundbrenner Plus, allowing you to keep and use all your current songs and set lists. We also offer a limited launch discount of over 30% to make this transition easier.

What happens to my library if I cancel my subscription?

After canceling, you can keep and play your songs and set lists, but can't edit or sync them unless you re-subscribe or downgrade to the free plan limits.

We want to publicly commit to always follow these subscription principles we've set ourselves:

Our primary goal will always be to offer a great product that musicians love.

We will never move essential features of our wearables behind the subscription, so that they remain independent, fully viable products.

We won't make it hard to unsubscribe. You can always self-unsubscribe and will always be able to cancel renewal at any time with no commitment.

No hidden traps. We won't design our offer with the goal to make money when you forget to cancel.

If you forget to cancel, just email us immediately after the renewal and we’ll offer a refund if possible.

We won't build a confusing UI so you subscribe by accident or with wrong ideas about pricing.

We won't kick you out of your plan. If we raise prices, existing subscribers keep their current features at the same rate.

We will never make selling your data to third parties our business model. Check out our privacy policy here: www.soundbrenner.com/app-privacy-policy.